fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers

For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.—

The Economist

Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.—

Nedra Rhone

In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."—

Azeen Ghorayshi

—usually hyphenated when used before another noun

fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web

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Others are marketing books or books that promote the fast fashion way to make jeans. —

Angela Velasquez, Sourcing Journal, 8 Jan. 2025 Addressing the environmental devastation caused by fast fashion demands bold and immediate action. —

Dianne Plummer, Forbes, 30 Dec. 2024 These motos were usually black leather but could also be found in more interesting colors or synthetic fabrics for cheaper prices at fast fashion chains like ye olde H&M, as well as in high-end designer variations. —

Kathleen Walsh, Glamour, 11 Dec. 2024 Consumers have become more aware of the environmental impact of fast fashion, and the US has experienced high inflation since the COVID-19 pandemic that has made everyone want to tighten their budgets. —

Allison McClain Merrill, Glamour, 2 Jan. 2025 See all Example Sentences for fast fashion